Sleazy marketing is old news.
Wanna know what is so hot right now?
Well, it ain’t the Live Laugh Love, influencer walking-in-a-field-of-flowers with a felt hat holding a bottle of expensive champagne, white girl wasted copy that reads more like a graduation speech than an actual human conversation.
The world of pre-fab funnels, false claims and SINGLE. WORD. SENTENCES. That yell at you TO 10X EVERYTHING!! …feels like a pretttttty low bar.
Saying our marketing is better than the lambo-douches I see on every third FB ad doesn’t seem like much of a win. (Weak flex, brah)
The truth is, we (the you + me “we”) have an opportunity to create a new standard…to change the culture by changing the conversation.