COPY THAT GIVES YOUR PREVIOUS CONVERSIONS AN INFERIORITY COMPLEX
PASSIVE INCOME: THE NEW AMERICAN DREAM
except launching your next offer is anything BUT passive…
Am I right??
And when you’re obsessed with making sure you connect with your people, so learning from you feels like a casual hang with good drinks in your living room—not accidentally watching a sex scene with your parents…
You need a data-informed strategy, nuanced messaging, & copy that sounds like you (not some “can’t relate” template passed around the internet like your ex’s Netflix password).
Step into your best life
But when you’re in charge of the research, development, delivery, and management of your copy…
Writing a 20-email launch sequence or a 4,000-word sales page falls into the same category as cleaning your baseboards or filing your taxes: you know it has to be done, you know you’ll be relieved once it’s finished, but you kinda…don’t want to do it yourself.
“How does so-and-so do all of this?”
“Whose kidney do I have to sell to get help around here?”
“When is launching ever going to feel easy peezy, lemon fucking squeezy?”
“So and so gets it all done because they have a team of six people — two of those are copywriters.”
Hopefully, you won’t have to do any black market deals just to work with someone who gets it, gets you, and gets what it takes to have your peeps put their butts into proverbial seats.
You can keep lather, rinse, repeating your last launch over and over again…BUT if the strategy isn’t backed by research, and the copy isn’t intentionally crafted for conversation, connection, and conversion…that’ll also mean there’s a cap to how much you’ll earn, a cap on how many people you can serve, and ceiling on how much you can do yourself before you collapse onto your couch in Cheeto-streaked tears.
Our application page for Beta to Biggie converted at 28%!
~ Brandi Mowles
‘CAUSE DATA IS SEXY
So I’m giving you permission to say:
“You know what? I’m the Big Vision Casting Creative Direction Steering head of this operation. Not the launch strategist or copywriter.” (It’s a shame the BVCCDS didn’t catch on. It’s so much cooler than “CEO.”)
Because, you’ve already spent hours…months…years building up your brand, your authority, and your offers. Now it’s time to focus in on your return on
And that means confidently going all-in on research-based, psychology-informed, strategically crafted messaging that compels, not manipulates.
So you can deliver that fly-on-the-wall copy that makes them check their room for a hidden camera because you gave them that, oh so essential, “get out of my head!” moment, while emphatically smashing that “Buy” button.